The sickest part of what you are about to read is that this is all true. I just got my Microsoft Smart Card in the mail - we use these to VPN in to the network, and we need adapters so that we can shove them inside of our computers.
It turns out that buying one of these adapters isn't as easy as you might expect it to be...
At CompUSA:
Me: Hi. I'm looking for a PCMCIA Smart Card reader.
Customer Service Person: Oh. Those are on aisle 28.
Me: Thanks.
[three minutes later]
Me: Hi. I'm looking for a PCMCIA Smart Card reader.
Customer Service Person: Oh. Those are between aisles 16 and 17.
Me: Thanks.
[three minutes later]
Me: Hi. I'm looking for a PCMCIA SMART CARD READER.
Customer Service Person: For what?
Me: A PCMCIA SMART CARD READER. SMART CARD. READER.
Customer Service Person: Oh. I've never heard of those. Hang on. Maybe Biff has heard of those. Hey, Biff - this gentleman is looking for a... for a... what were you looking for again?
Me: A PCMCIA Smart Card reader.
Biff: Oh, yeah. Those are on the other side of the camera island. They're on a rack.
Me: And that's for Smart Cards, right? A Smart Card is a credit card sized card used for stori-
Biff: [exasperated] Sir. They are on the other side of the camera island. They're on a rack.
Me: Thanks.
[three minutes later]
Me: Hi. I'm looking for a PCMCIA Smart Card reader.
Biff: [really sick of me now] Did you look on the rack?
Me: Yes. I didn't see any there. There were Smart Media cards, but no Smart Car-
Biff: [ready to punch me in the face] Wait here sir.
[three minutes later]
Biff: Here you are, sir.
Me: That's a Smart Media reader. I need a Smart Card reader. Card. CARD. CARD!
Biff: [at his wit's end while letting out a long breath] Let me look it up in the computer.
Me: Thanks.
Biff: OK... What were you looking for again?
Me: A SMART... CARD... ***READER***.
Biff: [without even looking anything up in the inventory] Oh. We don't carry those.
Me: 
On the phone with Fry's salespeople:
Me: Hi. I'm looking for a PCMCIA Smart Card reader.
Operator: OK. Let me transfer you to the audio video section.
Me: No! Wait! It's not A/V! It's -
A/V guy: Hello, Fry's A/V.
Me: Hi. I'm looking for a PCMCIA Smart Card reader.
A/V guy: That's not in this department. You want the computer department. Let me transfer you.
Me: Thanks.
[several phone clicks later]
A/V guy: Sorry. My phone isn't working - can you call back?
Me: Sure. Thanks.
[after dialing Fry's again]
Me: Hi. I'm looking for a PCMCIA Smart Card reader.
Operator: Didn't you just call? Let me transfer you to the audio video section.
Me: No! Wait! It's not A/V! It's -
A/V guy: Hello, Fry's A/V.
Me: Hi. I'm looking for a PCMCIA Smart Card Reader.
A/V guy: Didn't you just call? [sigh] Here - let me try to transfer you again.
Me: Thanks.
[several phone clicks later]
Computer guy: Hello, computers.
Me: Hi. I'm looking for a PCMCIA Smart Card Reader.
Computer guy: Oh. That's in a different department. You want accessories. Hang on while I transfer you.
Me: Thanks.
[many phone clicks later followed by a pause]
Operator: Hello, thank you for calling Fry's. How may I direct your call?
Me: Hi. Could you connect me to the accessories department please?
Operator: What product are you looking for, sir?
Me: I'd just like to be connected to the accessories department, actu-
Operator: [more urgently] What product are you looking for, sir?
Me: I'm looking for a PCMCIA Smart Card reader, and I was just told by someone that it's in the accessories department.
Operator: I don't think that's right, sir, but let me connect you anyway.
Me: Thanks.
Operator: [after a pause] Sir, our representative in the accessories department is busy right now. Can I put you on hold?
Me: Sure. Thanks.
[a few minutes later]
Accessories guy: Hello, accessories department.
Me: Hi. I'm looking for a PCMCIA Smart Card reader.
Accessories guy: Those are in the computer department, sir. Are you sure that you're looking for a Smart Card reader and not a Smart Media reader?
Me: I'm looking for a Smart Card reader. They're credit card sized cards used for storing personal da-
Accessories guy: I know what they are, sir. We had them in the military. Please wait while I transfer you.
Me: Thanks.
[several phone clicks later]
Computer guy: Hello, Fry's computer department.
Me: Hi. I'm looking for a PCMCIA Smart Card reader.
Computer guy: A Smart Media card, sir?
Me: No! No! I'm looking for a Smart Card reader. ********CARD********.
Computer guy: Ooooohhhhhh... those. You actually want the telephony department. Please wait while I transfer you.
Me: [ready to cry] Thanks.
[several phone clicks later]
Telephony guy: Hello, telephone department.
Me: Hi. I'm looking for a PCMCIA Smart Card reader.
Telephony guy: Smart Media cards are in the computer department. Hang on while I transfer you.
Me: Nooooo-
[several phone clicks later]
Computer guy: Hello, Fry's computer department.
Me: Hi. I just called to ask about a PCMCIA Smart Card reader, and I've been getting transferred around quite a bit.
Computer guy: [exasperated] Those aren't in this department sir, but I guess I could look them up for you anyway. Now, what are they called again?
Me: It's a PCMCIA Smart Card reader.
Computer guy: OK... Let's see here... [long pause] Ah. Nope. We don't carry those.
Me: Oh. Thanks.
Computer guy: But we do have Smart Media cards if you'd like one of tho-
Me: 
I still don't have the damn card.
After Blog Mint [?] :
Thank you, Yves. Very kind :)