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Dear Diary - #1 - Stick Gisele on the Underwear Box

Dear Diary,

I'm wearing brand new underwear today. I bought it last weekend when I drove down to Portland to visit friends and family.

I've made it a tradition to always forget at least one thing I need when I leave town. It's usually my toothbrush or one of my many moisturizers. This time, it was something much more important, but I discovered my underwear deficit just in time and managed to take care of the problem before having to spend the next day with nothing but air between my private parts and my jeans.

The new underwear is nice. They're "boxer-briefs," which means that they're cut like boxers, but snug like briefs. They're designed for the prude who would prefer to wear a pair of underwear that extends beyond the knee (formerly known as "bloomers," I believe), but who also wants something tight that "keeps everything under control."

I think other people can tell I'm wearing it, too. Wearing new underwear lends me an outward confidence that I believe is easily noticeable by others. I feel more confident. My self-esteem has also received a boost.

The only downside to buying new underwear is having to shop for it. I don't like the packaging in the male underwear section. I find it confusing, and I don't know who it's for.

I exclusively wear Calvin Klein underwear because I don't think I should trust anything less than the paramount of quality undies when it comes to housing my secret parts. They're very special to me, and I want to take good care of them.

But the boxes in which the Klein bits ship don't appeal to my aesthetic preferences. Each box has a photo of a man wearing the underwear. Each man is extremely muscular and fills out the underwear very nicely. I don't relate to that. I'm a wee man, and when I wear the underwear in the box, I don't look at all like the guy on the box. That has a negative impact on my perception of myself (until I throw away the box).

The other thing that bothers me is the size of the "package" depicted in the photo. I think that these guys "stuff" before they put on the underwear for the shoots and, again, I don't know why the Calvin Klein advertisers feel a need to do this. I'm a guy, and the last thing I want when I'm buying underwear is to feel as though I'm not "substantial" enough to wear it.

Honestly, Diary, what's the deal? Are they trying to turn me on? Are they seeking to wake some latent homosexual tendencies that will lead me to salivate over the man on the cover of the box? If that's the goal, it isn't working.

If they really want to sell me the underwear by placing a nice photo on the cover, then they should just stick Gisele on the cover. And stick her in a pair of the boxer-briefs I'm buying. If I see Gisele on the cover, I'll be naturally drawn to it. You could probably sell me a box of dog shit by putting Gisele on the cover. She's very pretty.

That's all for now, Diary. Thanks for listening. I'll be back later since there's more I want to say.

But not about this.

Published Thursday, November 16, 2006 11:07 AM by Rory

Comments

 

engtech said:

I think the best advertising bang for the buck would be Gisele *and* the muscular big-packaged guy in the boxer-briefs together, doing whatever it is Gisele and muscular big-packaged guys do when they're confined to a tight space.
November 16, 2006 11:38 AM
 

Erik Porter said:

Dear Rory's Diary,

I am also confused by this.  What's the deal?

-Erik

P.S. Boxer Briefs rock!
November 16, 2006 11:46 AM
 

Jonathan Sampson said:

Shoot, you just now got on the boxer-brief bandwagon? I've been doing this for years, man! Years! I wouldn't trade these things for the world!

I feel that surge of confidence everyday when I slip a new pair up over my nakey-man-buns. It's a feeling that never gets old!

Jonathan Sampson
www.SampsonResume.com
November 16, 2006 11:51 AM
 

Barkje said:

Hmm, it might be a sales trick (although it apparently isn't having a particularly good effect).
Perhaps they have made this front photo in order to get the girlfriends to buy boxer briefs to their boyfriends -  with the vague hope that the aforementioned undies will effect the "package".

Barkje (girlfriend to owner of boxer briefs)
November 16, 2006 11:55 AM
 

Massif said:

I've got one pair of boxer-briefs and I don't find them supportive enough (and they're the only Calvin Klein I own, I'm not exactly into branded underwear - given they're probably all made by the same slave-boy in a chinese sweatshop why should I pay more than necessary.)

I guess underwear packaging has to at least show you what the pants (sorry yanks, underwear) look like, otherwise you'd be kinda in the dark about the whole thing. Women's underwear has a similar problem with ridiculously proportioned women more likely to intimidate than anything else.
November 16, 2006 1:22 PM
 

The Diary said:

Dear Rory,

I'm glad you feel you can write these thoughts down.

It is a common problem, the forgetting of a single item - if I wasn't bound together I'm sure I'd forget the 13th of February sometimes!

I'm glad you feel confident in your new underwear as well, although I do hope you realise that confidence should be drawn from the wellspring of ability and experience; not from clothing.

Gisele is hot though.
November 16, 2006 1:31 PM
 

jeff.barnes said:

Nice timing on making this suggestion.

A friend of mine sent me a link to this commercial yesterday.  I certainly wouldn't mind seeing men's underwear marketed more often in this manner.

http://www.youtube.com/v/rw6mi09GXvU
November 16, 2006 4:16 PM
 

Chris said:

YES, finally somebody dares to speak out about this issue! I couldn't agree more. As to Gisele, you even managed to make a total stranger read a blog entry about your underwear just by mentioning.
November 16, 2006 4:27 PM
 

xtine said:

So now you know how us women feel every time we see a 6'5" model (such as Gisele) with a 12" waistline and size DD boobs modeling underwear....."if you wear our products, you too can look perfectly Photoshopped...!"
Welcome to the world of never being perfect enough thanks to Big Corporate America's Marketing Machine of Doom and Inequity.
November 17, 2006 9:43 AM
 

dan woolston said:

Rory,
dont buy the Fruit of the Loom brand Boxer-Briefs.
They shrink when washed.
and when they shrink you lose real estate on parts of great value.

Buy Hanes or sing soprano.  choice is yours.
November 19, 2006 9:41 PM
 

Els said:

"Are they seeking to wake some latent homosexual tendencies that will lead me to salivate over the man on the cover of the box? If that's the goal, it isn't working."

Actually, it's because most men have their wife shop for their underwear, so the pictures on the box should appeal to women, not men. Quite logical really ;-)
November 26, 2006 1:58 AM
 

Josh said:

You need perma links so we can cross post your bits.

Josh
November 27, 2006 7:06 PM
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About Rory

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