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Comic: Marketing Gone Horribly Wrong

[WARNING, PEOPLE - BIG SERIOUS WARNING - PLEASE READ THIS TO BE WARNED: This post deals with perfectly ordinary subjects in a childish way. There's also a godawful comic in here somewhere, and there's a bad word in it. The bad word starts with "f" and ends with "k." There's also a "u" and a "c" in there, but I don't want to injure anyone with my foul tongue by connecting these letters to form the forbidden word of which they're all part. If you don't like it, then I think we can all agree that it's nice to know that I don't answer to you. By "we," I mean "I." By "you," I mean "you." If you're angry, then I encourage you to file complaints with the Better Business Bureau and your congressperson. It won't stop me from posting, but it might keep you busy enough to give me the space I think we need in our relationship. Also, I'm taking the kids.]

I went shopping today. I picked up a basket at the doorway of my local grocery store, and made my way directly to the bird food section. It's perfect because the bird food section runs perpendicular to the diaper section. Very convenient.

When I was done wishing that I had an incontinent bird, I headed to the synthetically-manufactured-and-interestingly-shaped-cracker department. I didn't know what to do when I got there. I just wanted some saltines, but there were packages of pizza flavored fish, salted hexagons being pushed by elves, and a box of square things, each of which looked like a wicker basket that had just gotten back from a productive afternoon in a particle collider.

Crackers couldn't just be crackers. They had to have Flavoroids: a hyperextension of cheese accented MSG into nine of the eleven proposed dimensions of M Theory that was created by a group of scientific types who had a party during which they destroyed a Stephen Hawking shaped pinata full of LSD that fell to the floor, quickly went from a liquid to a vapor, and wonked everybody out, including a dog who, totally unprepared for the experience, wound up thinking itself to be an asteroid and spent the remainder of its life launching itself at the Earth from trees while trying to render the dinosaurs extinct. The only things it destroyed were the sidewalk below and its nose. Still, you had to admire that asteroid's dedication.

Diet soda can't just be diet soda. It's expected now that, when you open a can of diet soda, it takes everything out of you instead of putting it in, as it's actually a micro black hole stuck inside of a can. If there's still light in the room when you're done and time isn't moving more slowly where you are than in, say, the family room, then you got ripped off. If it's an especially terrible diet soda, then there might actually be diet soda in the can. Twelve ounces of one calorie, staring you in the mouth, waiting until you aren't looking so that it can increase your overall mass by the weight of approximately nothing. The calorie wouldn't even be there except for a flaw in the packaging, which is that the aluminum can imparts a small bit of nutritional value to the fluid. If they could just figure out how to bottle diet soda inside of diet soda, that stupid calorie would vanish, but I fear we're a long way out from that.

What appalled me most - more than the neon crackers or the drinks of negative mass - was the toilet paper. The madness of having to make everything exciting has finally arrived on the packaging of toilet paper near you.

I saw couples studying the various TP offerings as though they were on vacation in another country where they're pretending to be interested in the churches. I effing hate that. People travel thousands of miles to go try to be interested in something because it seems like the sophisticated thing to do.

Speaking of sophistication, let's get back to the TP.

I don't know when it happened. One day, everybody chose their toilet paper based on whether there was a baby or a puppy on the package. Then, out of nowhere, the stuff started to come with feature lists. In a roundabout way, this is an improvement, as I've always found the baby vs. puppy thing disturbing. A baby is something which produces so must waste that the mere thought of trying to blot the chemical spill with something as weak as paper causes me to wonder if it's even legal. As long as that baby is being held back by a little tissue, we're all in danger. Then there's the puppy. I think puppies are way cute, but I can't figure out what in the hell a puppy has to do with toilet paper. I've watched a puppy eat toilet paper, and maybe the toilet paper companies like puppies for this reason, but they certainly don't know how to use the stuff.

The bit that isn't an improvement is that toilet paper with features is repulsive. There are companies that scent the stuff. Like I'm going to hang out all day, snorting my toilet paper. I don't get it. When exactly is the scent supposed to bring you pleasure? I don't want to get it.

There's also the moisturizing variety. I can't imagine what life would be like for people who need this flavor of TP. What are they doing? And, like the scented variety, when is this feature supposed to make you all happy or whatever? Do you feel a cooling relief as you work your way through the roll? Do you savor it? The fact that TP like this even exists implies that applying moisturizing lotion "down there" is something people do. Is it? Is this something I've been missing out on? Is this some great pleasure of modern hygiene? Or am I right in thinking it's all kinds of freaky?

The worst feature of all is one I saw on another package, all by itself, behind a glass case. You needed a customer service ambassador (I don't know if that's the right term, but it seems like nobody's just called an "employee" anymore) to get the stuff out. But, when you did, you were rewarded with "ridges."

W. T. F.

I haven't watched TV in a couple years, but I remember an ad campaign by Ruffles - the potato chip people. They advertised that their chips had ridges. I thought that was all right. I mean, these people were trying to make a potato exciting. While it never worked, it was still an admirable try. But what does it mean when toilet paper has ridges? It brings to mind "ribbed for her pleasure," which we all know is a bunch of crap, but at least that's involved with an act that people generally associate with pleasure. It could be that I have a puritanical outlook on toilet paper, but I cannot, cannot, cannot, shall not, and refuse to understand why someone would go for a textured TP.

It makes me wish it were still just the baby vs. the puppy.

It's not just sanitary ass paper anymore.

No.

It is so much more...

Published Monday, July 23, 2007 12:14 AM by Rory

Filed Under: ,

Comments

 

Massif said:

Oh man, where do I get that stuff? I've been wiping my ass with recycled recyclable paper for years, perhaps it's time to change.

Oh, and does anyone remember that stupid shiny toilet paper? I should be too young to remember the joy of wiping my ass with greaseproof paper, but my school were die-hards.
July 23, 2007 12:34 AM
 

Bork Blatt said:

For really macho toilet paper, check out ThinkGeek - they have it in black.

I've never been wierded out so much by a simple recolouring of an everyday object.

Spooky.
July 23, 2007 9:15 AM
 

miss sarah said:

I hate buying toilet paper so much that I make a semi-annual trek out to costco simply to purchase their largest pallet (72 thousand rolls). My friends all think I'm nuts, but at least they aren't mocking me in the toilet paper aisle at Fred Meyer...

I *hate* buying toilet paper.
July 23, 2007 11:09 AM
 

Jason Cox said:

I'm like you Miss Sarah. Friends and family laugh at me for buying in bulk... But I laugh at them when they're sitting there and realize they're out of toilet paper (and Kleenex)!

Honestly I buy the cheap stuff, so long as its not one ply and doesn't "fail" while in "action", I don't care what it is.
July 23, 2007 4:45 PM
 

Dave said:

The toilet paper I absently grabbed from the shelf the other day on a high speed tour through the supermarket has puppies embossed on the paper. I'm not sure what the crossover between people who like to buy packages decorated with puppies and people who actively want to wipe their ass with a puppy is, but apparently it's larger than I would otherwise have expected.
July 24, 2007 3:06 AM
 

Ian said:

Miss Sarah - you're using 72k toilet rolls in six months?!
You might want to see a doctor ;-)
July 24, 2007 11:44 AM
 

miss sarah said:

Ian: I'm not actually *using* all 72K rolls during that time period; I'm simply purchasing more. As in, after a few more trips I won't ever have to buy toilet paper again.
July 24, 2007 3:44 PM
 

Thera said:

A couple of questions, Rorwie...

first off, was the piano wire bit inspired by me?  I bet it was.  ;)

Secondly...where in the piss-willies can I get an equation to work out like this:

TP=College $

WTF?????  Tell me.
July 24, 2007 9:28 PM
 

Thera said:

P.S.  I came to the conclusion that the comics are the funniest the first time that they are perused.
July 24, 2007 9:29 PM
 

slippery ferret said:

rorwie, excuse my innocence:

but what does one use a lubricated turtle *for*?
July 24, 2007 10:18 PM
 

Rory said:

Massif -

"Oh man, where do I get that stuff? I've been wiping my ass with recycled recyclable paper for years, perhaps it's time to change."

You're foreign. There *is* no alternative for you.
July 24, 2007 10:25 PM
 

Rory said:

Sarah -

"I *hate* buying toilet paper."

I completely understand. I think we have the same sense of propriety. It just doesn't seem like something to be done out in public.

This isn't to say we aren't nuts, though. Most other people don't seem to mind. But I also think we both got the Princess Gene.
July 24, 2007 10:28 PM
 

Rory said:

Tee -

"first off, was the piano wire bit inspired by me?  I bet it was.  ;)"

I hadn't even thought about it, but it's possible. I was thinking about what weapon could reasonably (in the context of this post, anyway) be placed inside the toilet paper. It had to be ridiculous, but still believable, as the funny was in contrasting it with the sniper rifle. The piano wire gives people a little chuckle, and they think that's about as far as you're going to take it - it prepares the sniper rifle so that it has far greater impact. Either one alone would have been fine, but fine isn't good enough.

So, it was really about getting the pair of weapons into that cell.

However, I remember discussions with you about piano wire very clearly. That is in part because it's what we were chatting about one of the times I was making a little video memento, but also because it's really hard to forget about having had conversations about death by piano wire with the hot, blonde (and also intelligent) strumpet I was trying to get all romantic with. And, to be clear, I don't mean "strumpet" as in: Prostitute. I mean strumpet as in: Way too bloody attractive. The word can mean either thing, and I want to be sure we both know which thing I mean.

"Secondly...where in the piss-willies can I get an equation to work out like this:"

I can't answer because I can't get past the phrase "piss-willies."
July 24, 2007 10:37 PM
 

Rory said:

Tee -

"P.S.  I came to the conclusion that the comics are the funniest the first time that they are perused."

I love the comics more the more I read them. I think it's because there's a bunch of stuff I do while putting them together that I'm not aware of until I post.

What I mean to say is: No. Just "no." No to what you said. No, no, no.

Someday you're going to have to find a way to help me understand what it's like to be so wrong. I don't even know if this level of wrong is naturally occuring. It's like it had to be manufactured in a lab somewhere, an amalgam of every type of wrong in existence.

It's like you just visited the kingdom of wrong where the king of wrong showered you with wrong and then fed you wrong before sending you home on a magic carpet made out of wrong with a bunch of wrong in your pockets as a reminder of your lovely day among all that wrong.

Your opinion comes in all the colors of the wrongbow.

----Recipe for Thera's Opinion:

- One cup of wrong, minced

- Two pounds of raw wrong

- One wrong, filleted

- Eighty-five million ounces of wrong sauce

Take the cup of minced wrong and stuff it inside the wrong filet. Now beat the wrong with the raw wrong, and then mix all together in a bowl with the eighty-five million ounces of wrong sauce.

Open Thera's head, find the wrong center of the brain, and liberally apply the bowl of wrong.

Garnish with a sprig of wrong. Wrong to taste.

Thera should now be ready to be wrong. Enjoy.

P.S.

You're wrong.
July 24, 2007 10:50 PM
 

Rory said:

My dear slippery ferret -

"but what does one use a lubricated turtle *for*?"

I understand your confusion.

A lubricated turtle is useful in situations where an unlubricated turtle would not suffice.

(Note that a lubricated turtle can also be used in situations where an unlibricated turtle would be sufficient. This is because lubricated turtles are much more fun, and if you hold them too tightly, they squirt out of your hands and shoot up in the air. Don't tell me that isn't worth getting a turtle nice and lubed up. (Any turtle lubing is to be done WITHIN REASON, and only by a skilled turtle-luber. If you encounter a non-licensed turtle-luber, then remember that you can always take him down with a well aimed, well squirted turtle (lubricated))).
July 24, 2007 10:59 PM
 

slippery ferret said:

thanks for clearing that up rorwie,

My light switch isn't working so well, usually I use unlubricated chelonian for these jobs, but I'll try the lubricated type this time.

Do you have any recommendations for turtle lubers? for some weird reason they don't appear to be on the usual websites, citysearch, nwsource, urbanspoon etc.
July 25, 2007 4:03 PM
 

AdamKinney said:

Dude, seriously...

*Applause*

That's a classic strip.  I'll be saving each individual frame so there will be no worry of it going away.  I laughed aloud and worked on my projection at the same time.

"Buy this Toilet paper or we'll shoot this dog"
July 26, 2007 12:58 AM
 

Rory - Neopoleon said:

I want to be very clear about a few things. For the Neopoleon readers who're WTFing at their monitors...
August 30, 2007 1:22 PM
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About Rory

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